The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.

Jay Conrad Levinson reveals what he has learned from working in the trenches of some of the country’s largest ad agencies. He doesn’t stop at telling what small business owners and marketing directors should do; he shows them how—and he does so with contagious clarity and confidence.